OUR GREAT STORY
One of the most important things to know before going too far is to know where you started
In 2021, Jina Jeans celebrates the 33rd anniversary of our motto that we grew up with, which is “Be friends, not clients.” Significance in our history is: How?
What started as a humble company dedicated to the production and marketing of apparel in 1988, is today a large group with an international character, a reference and representative of Turkish fashion all over the world.
Established in 1988, Jina Jeans & Lulia Baby is the current parent company of the group. Today, it is one of the most comprehensive fashion production companies, with the ability to offer the customer (the wholesale point of sale) all kinds of jeans and children’s clothing, coordinated and ready to be presented to the end consumer (the child).
The group of companies has been family owned since its inception, and this fact has been crucial in guiding the company’s work towards ethics and social responsibility. That is, the motto “Be friends, not customers” was and still is an essential part of Jina Jeans’ philosophy, indicating the path of the company whose success is based on quality and fashion.
OUR Mission
He who has a friend has a treasure
Jenna Jeans and Lulia Baby’s strategy is to market their design and brand with their own personality and style.
Our goal is to create high quality clothing at the best possible price, and to deliver it on time. We make more than 400,000 pieces of clothing annually or, as we believe, 400,000 smiles.
For our corporate social responsibility
Our brand pursues its activities and seeks to reconcile its interests of profitability, growth and competitiveness, while integrating a policy based on four main pillars.
Commitment to our employees
Commitment to our suppliers.
Commitment to the community.
Environmental commitment.
Lulia Baby and Jenna Jeans are part of the Ethical Trade Initiative, where we work to improve working conditions for people in poverty and vulnerability.
WHY CHOOSE US
HAPPY CLIENTS
